The Problem with How Most Businesses Market Themselves
Traditional marketing agencies charge a premium. For that premium, most focus on organic search rankings — and stop there. The result is a strategy built entirely around one channel that is becoming less dominant every month.
AI engines — Google AI Overviews, ChatGPT, Perplexity, and others — now answer billions of local service queries directly, without sending users to a list of links. If your business is not being cited in those answers, you are invisible to a growing segment of your market. Most agencies are not addressing this yet.
We do. And we do it at a fraction of what a full-service agency charges, without the overhead of a large team, and without locking you into a multi-year contract.
What We Measure
Every metric, filtered for accuracy. Real numbers, not inflated ones.
All standard Google metrics
In-depth page tracking, detailed scroll depth, and form submission tracking
Bot and data center IP exclusions — so you see real visitor numbers
AI engine citation monitoring
Competitor ranking and spend analysis
Ad performance and reallocation data
Three Tiers. One Goal.
Every engagement starts with Silver. Gold and Platinum are ongoing monthly retainers for businesses ready to be fully managed.
Every website is different. Pricing is scoped to your project. Typical turnaround is one week.
- Website design and build
- AI Audit — baseline visibility report
- GBP alignment recommendations
- Schema markup setup
- Typical 1-week turnaround
Fully managed. You don't touch it. We handle everything and report back monthly.
- Everything in Silver
- Fully managed monthly updates
- Bot-filtered analytics (real numbers, not inflated)
- Monthly AEO/GEO improvement recommendations and actions
- Monthly blog posts on set schedule
- Competitor tracking — where they rank and why
- Monthly check-in for new content opportunities
- Monthly review of ranking factors and algorithm changes
+ ad spend
Full campaign management. Ads, landing pages, strategy, and everything in Gold. 90-day commitment, then month-to-month.
- Everything in Gold
- Social media ad creation and management
- Ad spend tracking and reallocation to better-performing ads
- Landing pages tied to ad campaigns
- Fixed expectations for ad delivery quantities
- Monthly campaign strategy review
- 90-day commitment, then month-to-month
Major site modifications — rebranding, new service stack, structural redesigns — are quoted per job at an hourly or flat fee, depending on scope.
How It Works
Every engagement follows the same sequence, regardless of tier.
Onboarding
We scope your project, review your current presence, and establish goals.
AI Audit
We test your visibility across AI engines and identify exactly where you are absent and why.
Build & Optimize
Website, schema, GBP recommendations, and initial content are delivered. Typically one week.
Monthly Management
Gold and Platinum clients receive ongoing management, reporting, and strategy every month.
Frequently Asked Questions
Straight answers. No marketing language.
Silver covers the full website design and build, an AI Audit to establish your baseline visibility across Google AI Overviews, ChatGPT, and Perplexity, Google Business Profile alignment recommendations, and schema markup setup. Every engagement starts here. Typical turnaround is one week.
We test how your business appears when people ask AI engines who to hire in your category and market. The audit identifies where you are currently cited, where you are absent, which competitors are being named instead, and what specific changes would have the greatest impact. This becomes the roadmap for everything that follows.
Google Business Profile is one of the primary signals AI engines use when answering local service queries. We review your GBP for completeness, category accuracy, service descriptions, and consistency with your website content, then provide a prioritized list of changes. Implementation can be handled by you or included as part of a Gold or Platinum engagement.
Ad spend is the money paid directly to platforms — Google, Meta, and others — to run your advertisements. It is separate from the Platinum service fee and is controlled by you. We manage the strategy, creative, targeting, and reallocation to better-performing ads. You never pay us for ad spend; it goes directly to the platform.
Website and GBP changes can produce measurable movement in AI citation and search visibility within 30–60 days. Paid advertising results are visible immediately once campaigns launch. Organic ranking improvements compound over time — the longer the engagement, the stronger the position.
After the initial 90 days, Platinum becomes month-to-month. There is no long-term contract after that point. The 90-day period exists because meaningful campaign results require time to build, test, and optimize — it is not in your interest or ours to evaluate performance at 30 days.
Traditional agencies charge a premium and focus primarily on organic search rankings. Most do not address AI engine visibility, which is now a separate and growing channel. We cover both, plus paid advertising management if needed, at a fraction of what a full-service agency charges — without the overhead of a large team.
No. Silver includes the full website build. If you have an existing site that needs a redesign or significant updates, that is quoted separately based on scope — either at an hourly rate or a flat fee, whichever is fair and reasonable for the work involved.
After any initial commitment period, you are not locked into a contract. You can pause or end the engagement with reasonable notice. We operate this way because we believe the results should speak for themselves — not a contract.
Major modifications outside the scope of normal monthly management — rebranding, partnering with a new service stack, structural redesigns — are quoted per job at either an hourly or flat fee, depending on what is fair and reasonable for the work involved.